WHY COMPANIES NEED TO CATEGORIZE THEIR CUSTOMERS?

Segmentation of customers or markets to position the product on offer is a very commonly used marketing technique, which has evolved with latest advancements of more precise methods of carrying out needed segmentations. Categorizing a sample set of customers among the segmentations you are looking at in positioning your product is greatly important, since it helps to speak the words of product...
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ROLE OF SOCIAL MEDIA IN A BUSINESS

Social media has created a new revolution bringing connectivity to a different level through technological advancements. Today the “craze” towards social media is not just among the youngsters, but you see anyone with personal computer and a network connection actively engaged among one or more social media sites. The concept of social media have moved away from the hands of calling it “trendy”...
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WHAT MAKES A DIFFERENCE IN A FIRM WITH MENTORING?

Business mentoring is given importance and prominence in today’s business world with the level of competitiveness you and I witness with the globalization that have brought most of everything closer to us, while giving a rise to intensive competition. Therefore the purpose of business mentoring is framed among the relationship you as an entrepreneur will have with a personal that has experience...
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BUSINESS COACHING

Business coaching is a very important subject matter that would drag your attention to if you have the passion of leading or creating your own empire – rather your own business. Business coaching in a nutshell is all about creating a successful business. You will hear strong words such as providing guidance, support, accountability and encouragement when nurturing about the essence of business...
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HOW COMPANY CULTURE HELPS BUSINESS GROWTH?

The culture of an organization is what the organization is frame worked among the values and beliefs the organization is born with, which the employees are expected to follow. One of the core responsibilities of company leaders is to formulate the organizational culture in a way that wouldn’t affect the job role of the employees, to take them step by step over the cultural framework of the...
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