HOW COMPANY CULTURE HELPS BUSINESS GROWTH?

The culture of an organization is what the organization is frame worked among the values and beliefs the organization is born with, which the employees are expected to follow. One of the core responsibilities of company leaders is to formulate the organizational culture in a way that wouldn’t affect the job role of the employees, to take them step by step over the cultural framework of the organization.

But, how does the company culture affect the growth of your organization?

Well, it is important that you should know that the organizational culture is one core component that affects the sustainability, performance and competitive advantage of your company. Therefore should not be taken as granted or an easy to win game without proper maintenance of the culture your organization is worked around with.

Moreover it is therefore crucial to create an organizational culture that goes along with the industry your organization is engaged with, which ultimately helps employees to adjust and follow the formulated culture of your organization. However you should also keep this in mind, a culture that is not a proper fit could not only ruin performance and profitability of your organization, and it could also go to the extent of affecting the reputation of your company.

Therefore to keep you safe, consider the following when formulating your organizational culture:

• Transparency
  You need to know that your employees like to know where the company is heading to in new innovations and in terms of performance. Your company culture needs to portrait this aspect; it could either be through verbal or written means, giving your employees in return a state of ownership and space for new ideas.
• Connected and empowerment
  Build a culture that gives your employees the freedom to move around, allow them to take initiative, give them responsibilities, trust them. The return you will see at the end could be mind blowing, leading to great height towards organizational success.
• Organizational design
  The process and hierarchy your organization follow in doing things starting from communication to team collaboration, performance to company policies etc. When such aspects are well designed your employees and you will find it comfortable to achieve job roles effectively and be accountable in return.